Online Sales for Offline Retailers Introduction Your Typical Customer Your Unique Selling Proposition Building Your Brand Your Domain Stopping Your Competitors from Hijacking Your Brand Shopping Cart Platforms Hosting Getting Started Installing WooCommerce Your Theme Choosing a Currency Getting Paid Delivery Other Pages Your Help Desk Other Plug-ins Copywriting Listing Your Products (Part 1) Listing Your Products (Part 2) Listing Your Products (Part 3) Customize the Menu Final Tweaks and Checks (Part 1) Final Tweaks and Checks (Part 2) Marketing Your Site Offline Marketing Your Site Online (AKA Getting Traffic) Analytics Using Your Website to Test Market New Products at Zero Risk Conclusion